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Nintendo claims DS rules the roost

Industry saviour
Fri Oct 13 2006, 14:51
NINTENDO TODAY has been tooting its own horn today, claiming to be leading growth in the video game industry, and expanding the gaming audience to female and older players.

The company seems pleased in particular about its touch-screen DS handheld. Apparently, through September's end, the U.S. video game industry had shown revenue growth of 11% compared to the same period last year. Nintendo is happy to announce that most of the growth has stemmed from the success of the DualScreen - supposedly, without it the industry would have had a 1.6 per cent growth over the past nine months.

It looks as if Nintendo can expect continued success with the console, too - Nintendo has just announced an estimate of full-year DS shipments to come, growing from 17 million worldwide units to 20 million. The software ain't doing too badly either - 82 million units from 75 million.

Nintendo is attributing much of it's success to it's latest " Touch Generations" brand, games making good use of the DS' touch screen feature with a more universal appeal than traditional videogames, for example, Nintendogs and Brain Training. µ

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