EA Games banks on Spore

EA GAMES has told Business Week that it is changing the way it makes and peddles its games.

The video games giant has made a fortune by basing its products on something popular, marketing it to death and then pushing out a new version every year.

These days it is not working particularly well and the bottom line is suffering. So the outfit has turned to Will Wright, the creator of SimCity and The Sims, to release a god game called Spore to pull it out of the dole-drums.

We had a look at a movie of Spore here and we are not sure it will do that much. Although the idea is breath-taking in complexity, the graphics are a little chunky and the instructions are complicated and esoteric.

However EA hopes that creative and new ideas will be the new way forward. Well that is what it told Business Week. The truth of the matter is that the sports and movie franchises are getting more expensive to buy and games sales are slow. More here. µ