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Acer fined by Taiwan trade comission

False advertising
Thu Jul 03 2008, 18:45

ACER HAS FOUND itself in trouble with Taiwan's Fair Trade Commission (FTC) and will have to cough up $39,484 in fines for misleading advertising.

According to Dodgy Times, the ads for Acer’s Aspire notebooks led customers to believe that they all came with Dolby Digital technology, but actually, only those made after June 2007 did.

Taiwan’s FTC decided it was decidedly naughty of Acer to lead punters down the garden path, fined the firm, and ordered it to fix the ads immediately. This despite Acer’s whining excuse that customers should have been able to look at the picture in the ads and discern the differences between new and old models on their own.

The Taiwanese computer seller says it will continue to “negotiate” – or whinge – to the FTC to just settle things nice and bureaucratically instead. µ

L’Inq
DodgyTimes

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