IN AN INTERVIEW published Friday in a Chilean paper, two influential players voiced their support for the Japanese ISDB-T HDTV standard for the country. It described "growing support" for ISDB due to its technical edge.
While the Chilean government has delayed its decision on the digital TV standard to be used for over the air broadcasts, this has increased the chances of the Japanese standard, according to the report which quotes engineer Patricio del Sol, head of the council at Chile's Channel 13. It says that "support has been growing in the last few months for the Japanese ISDB standard in Chile", adding that it "has won many supporters even within the management and technical circles that early this year supported the (North) American ATSC standard".
It adds that "Del Sol's position reflects what had been happening inside the TV stations and which was recognized two weeks ago by Alfredo Escobar from Anatel: the Japanese technology is no longer perceived as being out of reach due to its costs by the Chilean TV execs".
Del Sol told La Jornada that "the European standard is full of technical risks", and asked about the perceived high cost of the Japanese solution, he said that " cost should not be an issue as the Japanese market is big enough to take advantage of its economies of scale. Its design is considered technically untarnished, and is working in Japan at high-definition (1920x1080) to both fixed and mobile receivers".
He added that "Channel 13 and other channels here are doing trial broadcasts in HD using the European standard but there's great doubts about its robustness and stability of the reception. Another complexity is that this standard is using 8Mhz of bandwidth in Europe while down here TV uses 6 Mhz". He said that the (North) American ATSC standard is not ruled out and that its greatest strength is that "it's installed and working" in its market.
He concluded that it's essential for free over-the-air TV stations to be able to broadcast in High Definition to compete with paid TV, cable and satellite " it'd be a demolishing disadvantage for air TV not to have the same quality as paid TV".
While Brazil selected the Japanese ISDB-T standard and begins its HD broadcasts today, Chile's social democrats at the PPD and the PDC have voiced their support for the European DVB, a decision about which Del Sol said he " doesn't know the reasons", concluding that "the three standards allow a greater number of channels to become available.
Promoting a diversity of channels is not a valid argument to select a single one". Other countries in the region are yet to choose among the three competing standards. ยต
I'd advise them to take the standard which will make the most and therefore cheapest and most advanced TV sets in the short term.

It's a no brainer.

Hint: unlikely to be DVB
No mobile 1080i in Japan.

Sure, you can get it on your phone, but that's just the 320x240 1-seg part of the signal. 

The Japanese standard is really a bit of a pain to deal with since the actual high resolution broadcast is encrypted. In the US at least, there are quite a few options for PC HDTV tuner cards, whereas in Japan if you want a TV tuner for your PC, its either low res analog or the low res 1-seg signal.
All of this is more or less irrelevant from the consumers' point of view. It's trivial to make set-top boxes / TV sets capable of decoding all three standards, and any of them has the potential to look good or terrible, depending on how much compression the providers use (theoretically ISDB can look better than ATSC, and DVB can look better than ISDB, but in practical terms they'll all look the same - pretty crappy except for the 4 or 5 main channels in each country; all the rest will be compressed into oblivion).
There's chips out there capable of tuning every digital TV standard: ATSC, ISDB-T and DVB. 

In fact, Samsung announced a mobile phone chipset supporting the three above plus the Chinese and Korean standards.