INTEL’S PAT GELSINGER has said that his company is about to become a lot more acquisitive as it starts to push its way into the consumer electronics market.
Gelsinger, the head of the chipzilla's Digital Enterprise group, told the Financial Times that after two years of major restructuring, which saw the company slash its workforce by 10 per cent and divest its assets, the company was now ready to start buying again. Big time.
Admitting that Intel had made mistakes in the past when it came to purchasing other businesses, Gelsinger said that the company had now learned its lesson and that new acquisitions would be given their own space to grow as subsidiaries, as opposed to being “smothered with love”.
Intel, Gelsinger reckoned, was also learning that it would be a more sensible policy to invest in fields where the strategy was already laid out, and where Intel would not have to work on developing it after having already made the acquisition.
To enhance Intel’s technological range and field of expertise, Gelsinger noted that the company was now eagerly looking into making targeted investments in consumer electronics, visualisation technologies, embeddable devices, low cost laptops and Mobile Internet Devices (Mids) such as the smartphone.
The Mid market is especially interesting to Intel because it could be easily integrated with the chipmaker’s own WiMax. Just so long as the company can keep its smothering love to itself. µ
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