THINGS AREN'T AS POSITIVE for Nokia as it expected – the company crystal ball must be on the blink.
Nokia has just updated its mobile device market share stance for the third quarter of this year. Previously it expected the third quarter to be approximately at the same level as the previous one, but it now thinks that maybe it won't be as successful as the second quarter.
Although Nokia has kind of been forced to change its predictions, as they were a little optimistic – the company puffed its chest out and says it still reckons the overall market will be up in the third quarter.
There are several reasons why the mobile giant has changed these predictions, including not meeting the aggressive pricing of competitors, battling against strong competition and of course the temporary blow of a slower ramp-up of a mid-range Nokia device.
Nokia has a strategy, which we really hope works out for them – which is to take market share only when the company believes it to be sustainably profitable in the longer term.
Although feeling a little sorry for itself at present, Nokia continues to believe that its shiny new product portfolio will pay off for the rest of the year.
Third quarter results will be unveiled on October 16th - we can't wait. µ
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