You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
SOME OLD GEEZER by the name of Mageek informs us that AMD is preparing some shock treatment for Nvidia on the graphics front later this year.
He reckons reliable sources have tipped him the wink that it will come earlier rather than later and could 'push Nvidia to the limits.'
The mystery project goes by the codename of Thunder, apparently.
Read (a bit) more over on his bog. µ
This always happens, rumours leak out of ATI that they have some world beating super card in the works, but when it finally comes out it's always late and less powerful that nVidia's offering.

I think the last 3 generations of cards have been like this now. Hopefully this time will be different, but based on their recent track record I'm not holding my breath. 

Still the ATI/nVidia competition has really pushed performance forward.
It would be nice for some great competition, but hopefully this "surprise" doesn't end up like the whole 2 year barcelona joke.. .lol
No blog links please! I can't read them at work because of the internet filtering they've installed. Please, for my sake, publish what he knows here. Fortunately I still have access to you guys at work.
If you think "Mageek" is nuts, you should check out Vans Hardware site. Seems Van has been visited by a deity & has discovered religion!
(to imagine just how out-of-date Vans site is, he still has a front-page story about the AMD Thoroughbred. This guy is in need of some serious ridiculing).
Well despite photoboy's selective memory this seems to be about normal.

Regardless of launch dates, the best features plus performance has gone GF4ti-R9700-GF6800-X1900-GF8800.

I have no doubt that ATi-AMD will do something notable, simply because that's usually what happens with the previously gone since this battled heated up with the R300's launch and the failure of the FX.

This last round was a big dissapointment for both ATi/AMD and graphics card buyers iin general. The lack of competition at the higher end has made development a little stagnant, and already put too much focus on the mid-range before intel etered that market (imageine how bad it would've been with them there).

I hope this 'Thunder' is the sounds hearalding the movement of the lighting through the production stages, and not just the noise of empty vessels of PR/marketing leakers.
Photoboy: ATI delivered always faster stuff than NVidia, until released the R600 blunder...

@Photoboy: The last generation only :). X1K cards killed the 7 series.

I agree about the skepticism tho. The R600 was supposed to be a monster as well, we all know how that went.
I don't know in which planet Photoboy lives, because ATi has won soundly the previous 3 generations of cards, GeForce FX vs Radeon 9X00 series, (GeForce FX DX9 performance sucks) GeForce 6 vs Radeon X8X0 series (GeForce 6 SM3.0 implementation was poor and their raw performance was slow specially at high resolutions), GeForce 7 vs Radeon X1K series, (Radeon X1K was more futureproof and even a X1950PRO outperforms the 7900GTX in current games) the only thing that was a flop was the HD 2900XT which stacks good against the 8800GTS (Old one), and even though the HD 3000 series are not much faster, their price/performance ratio is better than the GeForce 8 series of cards
“Behold, it is almost complete. Be ready.” At that moment, I sensed great and overwhelming suffering and pain. I saw war and many people dying. Book of Hardware. Chapter 9: Rise of Ati Monster. 
Blah blah blah. Since integrated cpu-gpu platform would be rather only for home/office use, there is no real threat to Nvidia. (what will they implement in new chip dual core gpu? raytracing? my mom?), their line of gpu is no real threat to NV, is it? mail me if so (prepare to be crushed)
Process technology always wins. AMD surely knows this... I am sure they are near delivering some really impressive stuff. Where they are ahead of Nvidia. On the other hand Intel has them on the cpu side.

So the 780 is really the play make the system better ever given the slower processor...
Just because some mad liver-pickled old scottish hack drops a dramatic sounding code-name, it makes for a news article?
details please...
"I think the last 3 generations of cards have been like this now. Hopefully this time will be different, but based on their recent track record I'm not holding my breath. 
"

While the 2900 series was a flop against the 8800 series. The X1900/X1800 was faster then the 7900/7800 and the 850/800 series was faster then the 6800 series. So, they could come back on top, wait for it.
"For a hamburger today I will gladly pay you Tuesday", All these Marketing thugs and their better,faster,less energy bunk . I was taken in by 3.11 to 95,166 to 166mmx,PII350,PIII450 I could keep going till present but in all I haven't had to strap in since well ever. I did find a great result when going from 16 bit 14" VGA to 16 bit 15" evga but damm that was 30 years ago.I have been paying for that hamburger ever since, I am ready to have to strap in again
Is he thinking about the R600?

Seriously, that was going to be the messiah (or 9700Pro) for ATi but it was two years late....hahahaha

How does one know whether one next gen card would be better than the other without standing behind the design room on both sides?

I heard G200 is going to be crazy though; 45nm TSMC die.

65-nm anyone? 

Yes please!
their current cards are 55nm...
I hear Nvidia has a super-secret project code-named TNT. Rumor is it's going to blow AMD out of the water.
"This always happens, rumours leak out of ATI that they have some world beating super card in the works, but when it finally comes out it's always late and less powerful that nVidia's offering." 

And this website always swallows their FUD whole and reproduces it. Theinquirer's vendetta against nVidia has compromised their reliability, however insignificant it may have been.
Where do people get the idea ATI is late. If anything, Nvidia is the one always late and delaying everything for months. ATI is also currently much farther ahead in technology than Nvidia is.