Intel sues disk jockey for diluting its trademark

CHIP GIANT Intel's legal department is cranking up the lawsuit numbers again by suing a chap called Pernell Thomas who has dared to trade as Intell Entertainment.

Chipzilla filed an action in a New York district court at the end of March, alleging that Mr Pernell Thomas was diluting the Intel trademark and even on occasion trading as Intell, alone.

Intell, and so Mr Pernell Thomas, provides disk jockey and music entertainment services in New York and New Jersey.

Intel is so fiendishly protective of its trademark that it once forced an organisation teaching yoga to change its name from Yoga Inside because "Inside" is one of its trademarks. The filing it made in the district court against the disk jockey amounts to a staggering 116 pages. µ