MICROSOFT has signed a deal with Warner to flog its music videos for $1.99 through its Xbox 360 games console.
The Vole has already sewn up a deal with Sony BMG, which flogs similar films for the equivalent of $1.99. These have been offered on the Xbox since last December.
A spokesVole said that he was snuffling out similar deals with Universal Music and EMI to add their music videos to the service offered to 12 million users of Xbox Live.
The move is seen as the record companies trying to make up the dosh they are losing from falling CD sales.
The videos will include the latest beat combo numbers from Mr T.I. and Messrs Flo Rida. They will also include the more ancient crooners such as Messrs Michael Jackson and Gary Glitter to appeal to the older generation from the days when they were just kids. µ
Tags: Microsoft
I agree with the previous posters about the uselessness of trying to sell music videos. Presumably they'll also be DRM'd six ways from Sunday. So what happens when they decide in a year or two that the business is a flop, and shut down the authentication servers? What happens to the videos that existing customers were stupid enough to buy? They're going to stop working, aren't they?
Who watches music videos anymore? Especially for the rediculous price of $1.99? This sounds like a solution to a problem that doesn't exist. I have a 14 year old daughter and she is quite technically adept and never once have I heard her say "Daddy I want to buy a music video DVD." Much less one off XBL.
I didn't know you could sell a music video. That is what they're trying to do, right? Not just look busy and put out press releases?