AMD confirms price changes

AS REVEALED in the INQ some weeks back, chip wannabe AMD took its axe to the pricing tree on the 26th of July.

Some prices have come down, some prices have gone up. It's like the Grand Old Duke of York. When they were up they were up, and when they were down they were down. And when they were only half way up they were neither up nor down.

The pre-emptive strike may force Intel's hand - as we also revealed here some time back, its next desktop price move is supposed to be the 22nd of August.

You might think that Intel wouldn't want to lose face by dropping its prices. But like the INQUIRER, Intel is "never knowingly undersoldered", and if its distributors and dealers start deserting its Celeron D and Prescotts in droves, Intel will cut, cut, and cut again.

AMD's cheeky move is linked to the introduction of its Sempron (Sempr0n) cut down processors in August. Those things which start life as Thoroughbred cores, are already swilling around in the channel. µ

L'INQ
AMD pricing page
Intel pricing page

See Also
AMD, Intel tweak pricing
AMD Sempr0n to arrive on August 17th
AMD takes Intel head on in Celeron Sempr0n match
AMD may use Sempr0n to crack Intel's numbering nuts
Athlon 64 prices slump in Japan
AMD takes pricing action

[That's enough AMD pricing links, Ed.]