Toshiba works on another Blu-ray killer

What a load of tosh. Toshiba need to make up their minds.

They invented HD DVD, as there is no subsitute for proper HD, now they lost, all of a sudden, SD DVD will look as good a Blu-ray, via upscaling.

Upscaling will never come close to HD DVD PQ, let alone Blu-ray quality. There is no substitute for proper HD, pixel guessing included.

So yet again corporate greed shines through when an already defeated format is replaced by another inferior format just to make sure we still can't just own one player for all. Damn you Toshiba. Damn you to hell.

"however if it was so wonderful then why did Toshiba spend a fortune trying to push its HD-DVD format on the world plus dog?"

Its simple. The researchers develop a stable version of a research, then it gets an ok from marketing/production, and goes for consumer production. Now the researchers didn't go off to a vacation to Fiji. They are probably improving for the next generation product.

Same with software, by the time you get to buy the boxes from the shelf (or get it off illegal torrents if you are a thief), the latest version in the software companies CVS/Subversion is way advanced.

You always need to make a cut off and say, yes we go to the market with these specs. But R&D doesn't stop there.

Whether the World + Dog will buy this, that is a whole different ball game ;)

Toshiba will fail again if they try to play Hollywood's stupid games. Encryption, copy protection, DRM, capacity limited to 90% of the read-only medium (compare DVD vs. DVD-R) and all that nonsense are not in the interest of Toshiba's customers, the people who BUY the medium. I wish Toshiba would see the need for a simple large capacity backup medium, not only for movies, but also for other purposes like a simple backup of files on harddisks. Well, I guess Toshiba will have to blow a lot more money until they figure out who has the money - Hollywood or the Toshiba's customers.

So this is only advanced method of hardware upsampling, scaling NTSC DVD 0,345 Mpxls or PAL DVD 0,415 Mpxls into 2,074 Mpxls. If you "create" that much "information" out of nowhere you know the quality can not be really same as if it was all the time stored at > 2 megapixel resolution. Why? Because the detail that has been lost with low resolution is just lost and no SCIFI-tv-series-trick can solve the problem.

So in other words Tosh has a better upsampler in the works or intends to market an old one with a campain claiming it is a new one making BluRay useless. In both cases it is a marketing trick and can be technically anything else but a scaler. And I suppose that Faroudja does that better...

Blu Ray is the winner... I HATE sony and I would have loved to see Toshiba win the HD war. However their heart just wasn't in it. Blu-ray advertsing was everywhere but what of HD-DVD? I didn't see one advert for HD-DVD in the UK it was all Blu-Ray.

People have accepted Sony's victory and have gone out and invested in the tech, if Tosh suddenly decides that they have a better tech even in six months time, they will have a very hard time pushing it out.

I think they should just work with Sony on this, get some cash together and silently bide its time to stab them in the back.

8.54 GB is a normal DVD size... 
high def movies in 1080p with DTS audio and a simple menu... mhh 6 to 8GB depending on compression levels and length of movies.

"...however if it was so wonderful then why did Toshiba spend a fortune trying to push its HD-DVD format on the world plus dog?"

Mon-eee. Why else is the technological sector advancing so slow? Not enough nerds and geeks to push it forward? Not enough people to buy stuff? Nah, it's all about the mon-eee.

better be cheaper or the same price as regular up-converters. With Blu-ray players less than 300$ in the US already, that makes it likely that they will be 250$ or less by Christmas. Add in a Black Friday sale and they'll probably be less than 200$. That doesn't give Toshiba a lot of wiggle room here as regular up-converters in B&M stores go for about 100$ on the higher-end

Meh, Toshiba is just going to hit the fail again methinks.

M$

OK, who makes the chip? 


Try new super duper enhanced mega scaling DVD technology from Toshiba. Toshiba bring their HD expertise from their hugely successful HD-DVD product to the ordinary DVD. Bringing unparalleled professional grade scaling to ordinary consumer grade DVD players. Why for just $20 more than a standard DVD player you can marvel at fuzzy edges and super scaled 1080p signal. Don't worry about additional picture detail being created causing your HDMI data stream to max out. New scaling tech from Toshiba results in a clean signal that only uses a tiny fraction of the available bandwidth. Unlike that data whore Blu-Ray that uses almost all the available bandwidth for it's wastefully large data stream.

Yes, just in time to go up against cheaper new Chinese made Blu-Ray players, Toshiba's high quality Korean made super duper enhanced Mega scaling DVD players will sell for 10s of dollars less and make your expensive HDTV look positively ordinary.

Can't wait.

They stole my idea. However, why didn't Toshiba do this from the get go? You could compress an HD movie on a standard DVD, and was wondering why they didn't take this route. It maybe too late for this idea. However, if it's significantly cheaper, you never know.

They give upconversion a new name and call it the new best thing! Let it go Toshiba!

Isnt this just there super upconverting technology which makes use of the Cell chip for part of it grunt.

Sounds OK but we already have real HD from blu ray, be good fo my old collection of dvds but then it better be more impressive than realta from silicon optics or its a waste of time.

Also any new extension to the dvd spec is just a waste of time as well. irony that DVD still is not a finished spec, hmmm, what were the HDDVD fans slating Blu Ray for?

Ah well toshiba must be desperate to keep there dvd royalties alive, bless em..........

For those of you who don’t follow the markets so well... Blue Ray sales have actually DROPPED by 40% after the downfall of HD-DVD. 
Link - http://www.techdirt.com/articles/20080430/223148990.shtml

Or this interesting little read - http://bits.blogs.nytimes.com/2008/04/30/blu-ray-the-future-has-been-delayed/index.html?partner=rssuserland&emc=rss

Personally, I am not ready to invest in a Blue Ray player yet, they are still to expensive. Screw the whole 'its new tech' BS, it’s a spinning disc, the only real change is in the laser, and you cannot tell me that the laser and the tech behind it cost an extra 200$ on the top, plus an average of 10$ or more for a movie.

Let’s see what Toshiba has to bring to the table. The world is still not convinced Blue Ray is the way of the future. AKA, don’t count your chickens before the eggs have hatched...

Japan has had DVD/HDD recorders that record HD sources on to DVDs before the HD-DVD kill off.
Sole player of these DVDs would be new although you'd never see it out of Japan.
There is no point unless you have the recorders sold overseas.

google for DIGA or RD-Style.

Once again the fanboyz have forgotten exactly what they're watching when they look at their HD-DVD displays.

It's never too late. Remember when everyone said there would be mass production and players were going to come way down in price once a standard wins? Well? I am still waiting for it. Prices haven't gone down, they've stayed the same. I know they have said a Chinese maker is delivering a lower cost player but where is it and in what country will it be sold? I use my PS3 as my Blu-Ray player and I am still waiting for the prices of the movies to come down as well as the "New" old releases to actually look like it was converted to HD technology. Most of the "Old" converted movies are just expensive SD-Blu-ray discs. SOny needs motivation to lower prices and Toshiba just might be the short term if not the long term answer. Think about it!

Isn't this the tech they were working on that they were going to integrate in to their TV's? It uses a Cell based scaler in conjunction with their Super Companion Chip (yes, that is what it's called) and was the one they demonstrated being able to decode 40 (?) HD streams at once. If they're plonking it in to DVD players and bring out some funky new compression method that works well with the chip then I can see a possibility but to say it works with SD-DVD is just taking advantage of consumers lack of knowledge...hell, SD-DVD's work on blu-ray palyers but it doesn't mean they're going to look like HD films. What silly name will thay give this now? HDTSDBNAGABRBWWTYT-DVD! :D

(Higher defition than standard definition but not as good as blu-ray but we wont tell you that-DVD)

I think I saw this technology demonstrated on CSI. They identified an assailant by upscaling a blocky CCTV image! It was AMAZING!

If CSI uses it, it must be feasible.

I'd like to see how this supposed 'new' tech differs from current upscaling technology.