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WoW makes huge profits

Grinding for gold
Wed Sep 17 2008, 10:50

GAME MAKER BLIZZARD has revealed that its WoW network has cost it $200 million dollars to run over the last four years.

The outfit revealed during its Analyst Day conference call yesterday that the price has been over $200 million since the game launched in 2004 according to Kotaku.

This figure does not include the cost to develop the game, but includes payroll for the entire staff, hardware support, and customer service.

This is quite a high figure but hacks have got out their pencils and calculated that if WoW has only nine million subscribers who are paying $15 a month to play, and Blizzard claims there are 10 million, it is making $135 million every month in subscriptions.

That means that Blizzard has run its entire operation for the last four years on two months worth of income. It is not so much milking a cash cow as milking a cash elephant. µ

PC Magazine


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