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Sandisk set for massive flash pricing cut

Package includes many sacrifices
Mon Feb 19 2007, 15:09
SANDISK WILL DRASTICALLY reduce prices of all of its flash products in order to respond to price pressure from competitors and overall weak demand.

The cuts will touch whole product line-up, and it will be interesting to see how the market will react once these fast-performing products arrive in the price range of much slower devices - this especially goes for USB flash drive, where no-names often work at 10-20 per cent of overall speed achieved with SanDisk/Corsair/OCZ sticks. Yup, up to a 90 per cent performance difference.

But it seems that in order to do these cuts, Sandisk will have to cut 250 jobs and introduce a hiring and salary freeze. And this is not all. The company has slashed the wages of its managment layer, by around 10 per cent for vice-president position, 15 per cent for executive vice-presidents, and a massive 20per cent for the CEO.

One thing is certain: flash is a volatile place to be. µ


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