Wikipedia celebrates 750 years of American independence - The Onion
How about being a reputable book publisher and having the picture on the front of your latest opus appear with those words next to it?
Yes, O'Reilly should have stumped up for the exclusive use of the picture that is on the coverof "Head First Design Patterns" rather than just for its use. While it is nowhere near as classy as the old animal covers, this one is definitely hotter, see:

Now, go on over to Vagisil. Notice the similarity on the spokes-itchy-crotch?

If there is one thing worse than an itchy crotch, no, a smelly itchy crotch, it is having a product that has nothing to do with crotches associated with smelly itchy crotches. Yeah, that would suck. Time for Tim to go flog an intern, but it could be worse, it could be your picture on that Vagasil page. All images have been cached for posterity. And that is it. µ