INTEL IS GIVING itself a big green pat on the back after the Environmental Protection Agency (EPA) gave the firm a “Green Power leadership” award and made Chipzilla “Green Power Partner of the Year”.
Supposedly, the reward and recognition comes down to Intel’s purchase of $1.3 billion kWh of renewable energy certificates (REC) back in January, a move otherwise known in the corporate world as “buying your green credentials”.
As big as that number sounds, however, it is only enough power to meet approximately 47 per cent of Intel’s electricity use. Buying RECs, incidentally, also works out a whole manure load cheaper for Chipzilla than choosing a new green technology for producing the firm’s huge appetite for power.
Still, at least Intel is taking small steps to show it cares, even if it doesn’t care quite as much as Google, which invests directly and heavily in renewable energy sources for its future.
In fact, just today, Intel capital announced yet another Solar power deal, this time with Trony Solar, to bring a bit of cleantech to China.
Intel boasts of having saved over $40 million through energy conservation at the firm’s operations since 2001 and Intel capital has sunk more than $100 million into solar energy this year alone.
The giant chip firm spun off PV cell manufacturer SpectraWatt back in June and ICAP channeled $35 million into German thin-film solar firm Sulfurcell and then also coughed up $12.5 million for Voltaix, maker of materials for semiconductor and solar cell manufacturing.
William Swope, Veep of Intel’s corporate affairs group used the expensively-bought EPA publicity to tell the world Intel had a “long-term strategy to help make renewable energy more economically feasible and a realistic choice for individuals and corporations”. µ
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"Still, at least Intel is taking small steps to show it cares, "

Small steps - renewable credits for 50% of the energy consumption is a 'small' step? If it was 100% would you call it slightly better than minor step? Here's a though how about doing a bit of research and see where this 50% falls withing the corporate world before calling it a small step? 

Al Gore plants trees to offset all his private jet trips, yet people don't seem to mention that he continue to use a horrendously inefficient and polluting mode of travel. This is clearly a SIGNIFICANT step and as usual the INQ is rooting for the underdog and trying to belittle and diminish whatever Intel does.
It bought allot of its green credentials in the form of certificates instead of following Google’s more aggressive direct method. Still it’s nice to see some investment; but clearly it’s not good enough and as always bribery wins the day.

Enjoy your “Green (faced) Power” stamp!