Germans invent anti-anti pop-up software

ONLINE MARKETERS will be able to disable software that blocks pop-up advertisements thanks to the researches of a German company.

Falk eSolutions, which makes online ad delivery systems, plans to flog its software to its mates in the business and allow them to fill PC screens with advertisements again.

The software, which bypasses software blocks pop-ups by converting them into other forms of online ads, will be part of Falk's AdSolution FX rich-media ad management tool.

Companies that buy the package can replace a pop-up with a "floating" ad, or ads that appear as transparent images over Web-site content.

Marketers will also be able to create and select their own types of replacement ads. A Falk spokesman said that pop-up blocking software has made it harder for Web publishers and marketers to do business and "monetise the content that users desire" [what user wants pop-ups? Ed].

Even Microsoft has got in on the act. Its service pack three will include a pop-up blocker for Internet Explorer that is turned on by default.

However Falk's pop-up blocker detection will work with IE's upcoming blocker and thus rendering Vole's efforts useless. µ