Dell abandons mail-in rebates

TIN BOX shifter Dell has decided to cut back on mail-in rebates and will simplify its prices after customers moaned that its pricing structure was more complex than a treatise on the application of M theory in deciphering an Intel Roadmap.

Dell said the number of promotions for US consumers and small businesses would be cut by between 70-80 per cent and the reductions will be implemented over 12 to 18-months.

The first to see the pricing changes will be Inspiron notebook computers and Dell televisions which will happen sometime in August.

In May the outfit announced that it was cutting prices and is spending $100 million to improve customer service.

A spokesDell said the promotions cutbacks will not change the "net price" that customers pay but will make the buying process simpler.

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