Carly Fiorina "more important than the King of Spain"

THERE WERE many amusing incidents at the ITU Telecom Geneva 2003 show that the traditional media has done its best to bury.

The most blatant of which was the booth - immediately outside the doors of the Press Centre - which employed scantily clad young women attired in white and purple - to dance at regular intervals to entertain delegates.

The INQ has yet to meet anyone who was behind this and what product - if any - it was trying to promote.

We can report, however, that the girls were of Russian origin as one p*ssed hack who attempted to engage them in conversation discovered to his cost.

Meanwhile a major Korean handset vendor threw lavish amounts of money at hosting a Press event.

Its UK based PR company was then perplexed that the event drew little media exposure.

Could it possibly have something to do with the fact that the accompanying press releases were entirely devoid of any recognisable technical detail and bore all the marks of a literal translation from the original Korean?

Best anecdotes of the week has to go to HP whose minders for CEO Carly Fiorina came out with some classic statements.

On being told that precedence had to go to the person who was officially opening the show, one minder allegedly remarked, "Ms Fiorina is more important than the King of Spain." Now you know. µ