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Intel goes forth and multiplies chips

Brand e-points
Mon Sep 18 2006, 09:31
SEMICONDUCTOR firm Intel (Chipzilla), said it introduced branding called "multiply", based on multicore technology.

Intel man Don MacDonald went all ecstatic saying that "Multiply captures the power and excitement of an incredible technology" - to wit, multicores.

The chip firm hopes, presumably, that its profits will multiply too.

Young pop bands from the "top 20" will be used in a vast worldwide advertising campaign which will focus on stuff like Vpro.

Intel believes "Merom" and "Conroe" cores, which were jointly branded as Dual Core Duo by its marketing genius Eric Kim are better than sliced bread. No one should ever underestimate the power of branding. Intel turned the computer equivalent of a spark plug into the "brains of a computer" with its 90s "Inside" campaign. µ


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