ATI suffers Spinola erosion

LAST FRIDAY I heard that ATI's European PR manager has decided to move along to postures new and to leave the graphics firm.

Hey - this happens to Spinolas everywhere, all of the time. Who cares? But ATI seems to be shifting its PRs on a faster product cycle than its chips.

Back at CeBIT in 2000, I met a fine lady called Dasha that looked after my region of Bosnia and Herzegovina and we started a cooperation that resulted in me receiving my first Radeon sample card.

At CeBIT 2001, we met a different but equally charming lady called Barbara, and the INQwell developed nice relations with ATI and its personnel, but at the British ECTS show just a few months after, we learned that in another PR paradigm shift, the post had changed once more.

This new lady called Nicole did a very good job and it was nice to work with her but not long after we received notice that she decided to leave ATI.

Then six months ago ATI changed its world wide PR management with a nice chap called Brian deciding to "start his own business".

The new PR lady for Europe that we already met at CeBIT is called Frederike and we hope that we will have nice relations with her, as we had with the previous three ladies. [Are you sure you meant to put it this way Fudo? Ed.]

From my point of view it's good to have continuity in PR so we hope Frederike, you last much longer than some of your predecessors. µ

Our own Doctor Spinola writes: This condition is known to us doctors as review sample syndrome, where review journalists become overdependent on the dangerous Class A drug, public relations. This is often triggered by the parasites taking an unhealthy interest in all aspects of the victim's life, giving them false impressions. This stage of the diseases is known as flatterus hackus andgiveusplentyofdrinkus freebius. Thankfully these days, there is a high chance of the condition being cured, often because as print and online publications shut, the victim is not considered a host by the parasitical pr, which then flits off to attack more robust specimens of hackus journalisticus vulgaris.