ATI losing market share willy-nilly

ATI HAS lost market share in all major graphics chip market segments since its takeover by AMD, Jon Peddie Research reckons.

The ex-Canadian firm's share of the PC graphics market share dropped from 28 per cent in Q2 of this year to 23 percent in Q3. Rivals Nvidia, Via and SIS all gained share during the three-month period, while graphics leader Intel remained king of the hill.

Worse for ATI was its performance in the mobile segment where its share fell to 47 percent in Q3, compared with 63 percent in Q2. Nvidia profited, taking a 53 percent share in the market, up from 37 percent, according to Peddie.

Certainly the uncertainty caused by AMD's acquisition of the company hasn't helped the graphics chip firm stay focused.

And, if you ask Fudo, he'll tell you that in the PC space, Nvidia has a nice chip named G80 and ATI doesn't yet have an alternative yet. That - the R600 - will tip up at about the same time as Vista, and from then on Dammit will have to shape up or founder. µ

L'INQ
Peddie Research