Without gaining FCC approval, this phone will not be allowed to be sold or distributed in the USA.
At the bottom of the product page for the "Apple iPhone" was this statement: "This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained."
What with pinching the IPhone name from someone else and still having to get its gadget approved, it could yet be a while before consumers get their iEars around the device.
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