Apple iTunes sales fall

THE "Golden Age" of iTunes is over, with sales falling by 65 per cent in the first half of the year, according to an analyst outfit.

According to the Boston Herald, while Apple's iPods have still cornered the market for MP3 players, a Forrester Report shows that the outfit's iTune's sales really are in trouble.

Forrester said that it was possible that buyers were reaching their saturation level for digital music.

Apple says that talk of declining sales was 'rubbish' and the outfit still sold six per cent of all music in the US.

But that did not really answer the questions that Forrester raises. The analyst outfit pointed out that if iPod owners continued to purchase music tracks throughout the lifetime of their ownership, one would expect to see iTunes sales growing at a faster rate than iPods.

This is not happening and the fact is that iPod owners only buy about 20 iTunes tunes. More here. µ