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Apple is hip-hop, not hip-replacement

Spinners complain about survey
Thu Dec 07 2006, 08:34
APPLE SPINNERS have acted angrily to a recent finding that most of the outfit's customers are as old as Methuselah.

MetaFacts reported that despite Apple's young buck targeted marketing, 46 per cent of the outfit's US installed user base was 55 or older.

According to InformationWeek.com, an Apple spokeswoman sent a stinging rebuff claiming that MetaFacts had it all wrong.

Lynn Fox quoted Apple's own data which said only 20 per cent of Mac users are over the age of 55.

However, Lynn could not actually provide statistics that proved MetaFacts wrong and got a bit touchy when InfoWeak hacks tried to ask her a few questions.

But MetaFacts says that its statistics are correct. A spokesBeanCounter said its numbers might differ from other studies because they're looking at an installed base, rather than online sales or sales.

Apple is surprised because it is looking at people walking into a store rather than the number of computers that have been sold over the years, MetaFacts said. More here. µ

 

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