Old media keen to cash in on ad networks

FOR QUITE SOME time now, Google, Yahoo and Microsoft have had the online advertising and service marketing sectors sewn up, but now a number of big name newspaper publishers have come together to form their own ad space conglomerate, called QuadrantOne.

The network, which will get space on 138 sites and represent more than 250 newspapers, was created by the Tribune Company, Gannet, Hearst and The New York Times, in order to make the process of placing ads on newspaper Websites easier and cheaper than having to go through the aforementioned ad monopoly giants.

Launched in February, QuadrantOne, which is based in Chicago, aims to get back some of the cash lost by print newspapers to online media over recent years. The partnership aims better to sell prime news site space to advertisers and partners in the venture reckon that they will probably be able to reach about 50 million unique users a month. µ

L'Inq
Reuters