Benq chooses stupid new name

A REPORT said that Benq will call itself by a new name that's more half baked than the old one.

According to Digitimes, the firm will be known as Qisda which stands for "quality innovation speed driving achievements".

Benq will continue to exist but as a subsidiary of Qisda and the brand name will live on.

Benq, a spin off from the vast Acer Taiwanese empire, renamed itself BenQ a few years ago because people kept pronouncing it "benk" which sounded like "bank". So it added the lonely Q hoping people would call it Ben Queue.

Which actually sounds like a long line of people waiting to take money out of a bank.

The lonely Q has become something of a trend in the high tech industry in recent years - to wit Qimonda. The Q is pronounced like a K in this case. If the usual obligatory "u" was added to the Q in Qimonda we'd have something rather naughty. But if one was added to Qisda, we'd have Quisda but then BenQ would have to torture a meaning out of the u like they apparently have with "quality innovation speed driving achievements". Not, you'll note, qality. µ

L'INQUEUE
Digitimes