We reported from Computex in June that Benq was starting a campaign such as "Bogus sick days will be 33% more enjoyable this summer" and suggested that UK employers weren't going to like this.
Now the ASA has upheld a complaint for an advert in channel magazine Microscope for a Benq Centrino laptop which showed a man lying in his pit of Acheron with the headline "Bogus sick days will be 33% more enjoyable this summer".
It suggested that rather and go do a bit of channel spiffing, suits at distributors and dealers could, in the quaint British parlance "throw a sickie".
The ASA upheld the complaint, despite Benq claiming the ad didn't encourage employees to take time off under false pretences, as the complainant put it.
Benq said the ad was a light hearted reference that suggested sick days would increase by between 30% and 40% during the soccer tourney.
But the ASA said that while it recognised the ad was supposed to be a bit of a laugh, "it irresponsibly condoned absenteeism from work under false pretences". It told Benq to avoid a similar approach in the future. µ
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