10 Needed Intel's multimedia expertise
9 Apple's marketing department amazed at Itanic's success
8 Apple has a large position in utility companies
7 Wants to sponsor a Blue Man come back tour
6 Intel has the largest customer base to poke fun at
5 Most Apple customers live in colder climates
4 Scared of lawsuits by customers fainting over too much performance
3 It really, really likes spending Intel's money
2 Steve Jobs' buddy, Bill Gates, recommended them
1 Paul had his own bunnysuit µ