Reactions on the MSI forum to the problem flashing the BIOS range from mild ire to intense incandescence.
One user said that version 1.3 of the BIOS was intended to fix some problems between mobo and 400MHz DDR memory and remove some high temperature readings.
But after apparently flashing the BIOS, some users find themselves in charge of what appears to be a hefty hunk of expensive real estate that's dead to the world.
There's some comments about this problem here, while the link to the BIOS page can be found here.
We're attempting to get a response from MSI at press time. µ