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I was brought up with free love - Intel UK's John Woodget
AMD says it spurned EVGA's advances
ACCORDING TO AMD, EVGA approached the chip firm with the possibility of selling Radeon-based graphics cards - but AMD spurned the offer from video card outift.
Daamit said it only needs eight partners - and supporting more would "damage loyalty between them and itself after they've stuck by AMD through rough and the smooth".
EVGA forums were awash with the rumour, prompting all sorts of denials from 'administrators' and mods.
Amusingly, EVGA then responded to the story, claiming that DAAMIT had in fact approached EVGA about building Radeon cards.
EVGA told Bit-tech: "AMD Channel Senior Account Manager on West Coast (of USA) had requested me to arrange a meeting with our president and CEO in April 2007, however we declined the request in lieu of our business decision."
The story moves along Charlie's claim that EVGA wanted to dump Nvidia. Now AMD is spinning up the idea that it spurned the graphics board shifter's advances.
EVGA may be back-scuttling, but we know the man from Larrabee is waiting in the wings. ยต
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AMD wouldn't won't to make the same mistake that nVidia did anyway.
Look at how Nvidia-exclusive partners are doing everything they can to patch up the hole that 4850&4870 fill so perfectly, but fail miserably.

Each week I'm reading about "new" 9XXX card from EVGA or Gainward, with super awesome cooling that enabled 50Mhz more overclock or more RAM... then I look at the scores and laugh...

Green boys lost this round but I think the next one will belong to them.
It would've been nice to have the customer service, warranty and step-up options eVGA has for Radeon based cards would be nice.
However I do understand AMD not wanting to simply court a company that would jump ship now. If they did it during AMD's tough times that would be one thing however adding eVGA now would make it more difficult on those who stuck with them during the somewhat tougher HD2K/3K period. 
The time for eVGA to jump on the 2-party bandwagon was when and Gigabyte did it.
AMD/ATI has a chance to get one of if not the best known and revered NV AIB partner being EVGA and instead decides to say "no we would rather keep Sapphire" who's own support site has people who treat their paying customers like feces....amazing....you guys do know if they took on EVGA that ATI/AMD sales would have gone WAY up almost instantly, i bet you you could not find a EVGA 4800 in stock for the next year because of how well their reputation is....but no....instead they leave their paying customers with measley half arsed barely sufficient AIB partners who just are not even on the same level as the big 3 NV AIB's.......smart move AMD....you had a chance and you blew it, and if this is true you can bet your sweet ass all of your loyal customers who would have been waiting in line to buy a EVGA ATI card will now have to pick the lesser of 8 evils.....of course..you know...if they DID take on EVGA they might actually do something good for the stock holders, and they obviously have no interest in that, that past several years are proof that they only want to get by, no need to actually make money or advance in the industry.....bah!
too bad, i woulda been all over a 4750 from evga... oh well.
Good move by AMD. In the past where small named chip companies like Visiontek, Diamondback, Powercolor and Sapphire continued to stay loyal to ATI even when sales were down during the down years and them having lose so much financially and could of jump ship to Nvidia like most of you Bandwagonners did, instead they stayed long enough to finally see greener pasture.

I'm pretty sure EVGA and XFX is eventually going to get piece of the pie, but not now. Maybe in another year or two AMD would open up to them. Just got to wait in a long line for their turn.