I'm astounded you guys [analysts] tolerate their [Intel's] margin collapse - W.J. Sanders III
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Nokia tempts jewel thieves
NOKIA HAS picked the precise moment when handset thefts are making headlines to launch its Vertu brand of
exclusive mobile phones with some models costing a cool £15,000 ($21,500).
The handsets have tooled leather sides and sapphire crystal faces plus 16-tone Yamaha speakers to play their ring tones.
Vertu products have apparently taken Frank Nuovo, Nokia's chief designer, four years to create. Although only 1,000 examples will be sold, they're not the world's most exclusive phones.
Back in February 2000, Ericsson made 50 R320 WAP phones out of titanium while Norway's MagCom made 3,000 handsets out of magnesium.
Will Vertu become the Armani of the cellular world or will it be an Yves Saint Laurent trouser suit jobbie?
It will need to fix its Web site first which until now has only been accepting email requests for more information rather than playing its Flash 5.0 video sequences.
That Web site is this: www.vertu.com (encrust your own sapphire-style HTML). µ
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