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INQ Power sends Squace back to drawing board

We never put our slide-rule away
Wednesday, 9 July 2008, 16:53

COMMENTS MADE by the INQ about a novel mobile UI from Squace have sent the company scuttling back to the drawing board.

In fact, Squace's Aage Reersleve, told the INQ, "We've never put away the drawing board." The company is planning a major update to the software in a new release named 'Caesar'.

Changes to the UI will include a low-profile dashboard along the bottom of the screen which will include a standard Menu button plus additional icons.

The back-end will also experience a serious performance increase including reworking the server design and code optimisation to significantly speed up response times.

Squace is also hoping that the package will spread by recommendations from friends which will mean that users don't start with a blank canvas. Instead, they'll have the option to inherit links their mates have already set up.

The company's objective is to build up a better profiling of its users so that the links fed to the individual squares Squace uses are far more relevant than at present where they are heavily based on your telephone number and little else.

Squace is hoping that key partnerships it is developing – including one with fellow Swedish company and cheap call provider, Rebtel, will improve the quality of links which are loaded into Squace.

It makes a pleasant change to get a positive reaction to the INQ's criticism rather than the veiled threats of legal action which some vendors resort to. µ

See also:
Simple mobile UI falls flat

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