Kodak takes on HP with low cost printer ink

EASTMAN KODAK is releasing a line of inkjet printers with low-cost replacement inks in a bid to kick market leader HP in the bottom-line.

From March, Kodak will flog three EasyShare All-in-One printers, ranging from $150 to $300. These will print, scan and copy document and photos.

So far the prices are more or less equal to HP, but where Kodak is probably going to scare HP, Cannon and Lexmark is in the cost of its ink cartridges which will sell for $10 for black and $15 for colour. This will undercut the standard market cost by about half.

So far HP, Canon and Lexmark have been flogging inexpensive printers at a loss, and profits are earned over the long term in sales of replacement ink cartridges.

Kodak reckons that it can make a profit on both the printers and the ink.

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