The first of these the 'M Series', apparently available in both black and white, is a rather dramatic departure from the typical aesthetics employed by AG Neovo, and features a partially translucent bezel with '3D' audio controls.

You can see details of this, and its illumination, here:

I have criticised some AG Neovo products in the past for having an overly wide bezel edge, as this has made recommending them for some dual or triple head multi-monitor installations difficult.
Perhaps AG Neovo have been listening as I spotted this model which has a markedly narrower bezel edge.

AG Neovo monitors seem everywhere these days, especially at trade exhibitions. When vendors are showcasing systems they want an attractive monitor to go with it, and AG Neovo seems to be their first choice. We wonder how much budget AG Neovo set aside for all this promotional activity.