AMD prepares more price cuts

AMD IS PLANNING some more price cuts. The firm and its competitor have been aggressively competing on price for some time now, a situation which lead an AMD spokesman to announce last month that the firm had no plans to cut prices again.

Indeed, just a couple of weeks ago Gary Bixler, AMD's director of marketing for North America, told EE Times: "This year we made it a point to provide the channel with what it wants, which is a predictable business, a stable business."

"We haven't announced our next price move yet," he said, "so take that at face-value - another one is not imminent."

But if it wasn't imminent then, it is now.

A missive from Bixler's boys in AMD's "North America Regional Marketing Team" to its channel partners says the firm will cut the price of some of its socket AM2, Athlon 64 X2s on August 13th.

The Athlon 64 X2 4000+, the 4200+ and the X2 4400+ will all have their prices cut. The firm isn't saying by how much yet, however.

Yesterday the firm also cut the prices of some of its older, Rev E, Opterons.

With a bit of luck Intel will follow suit and the firms will soon be giving processors away with packets of cornflakes. µ