Samsung pushes GDDR4 graphics memory

Marketing man Gerd Schauss said the quality of DVD movies would improve because of the memory - that's the graphics quality, not the content.

Samsung reckons that GDDR4 reduces power consumption while increasing performance. Measured against GDDR at the highest speed of 2Gb/s, GDDR4 showed 45 per cent power savings, claimed the firm.

Both ATI and Nvidia hailed the move. Samsung quoted cool-looking analyst Jon Peddie as saying the non integrated graphics market will be worth over $4 billion by the end of 2008. µ