Yahoo wants to see more Internet adverts
More potential
Wednesday, 15 November 2006, 07:16
YAHOO CEO Terry Semel thinks that there are not enough advertisements on the Internet and analysts' predictions
about growth in the market have been underestimated.
According to Reuters, Semel said predictions for Internet advertising were failing to take into account new technologies and directions on the world wide wibble.
Speaking to the Internet Advertising Bureau Engage 2006 conference, Semel said that predictions on Interweb advertising did not include advertising on video, social media or mobiles.
These would be a "major factor" on the Internet soon, he claimed. Another area we are likely to see is more sponsorship and different forms of advertising, Semel said.
Our cup runneth over. More here. µ
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