The difference between fiction and reality is that fiction has to make sense - Tom Clancy
The images, which appear brighter the lower the ambient light, enable you to interact with the image as if it were a virtual touchscreen, without needing gloves or glasses, or false noses.
According to Dyner's site, here, his Heliodisplay connects to a "Windows" computer through a USB port. It sucks in air and illuminates it to produce the image. If a Heliodisplay were left running for a week in a hermetically sealed room, the only change to the room`s environment would be from the electricity used to run the device, and we assume a power bill.
The system isn't quite the 3d holographic display seen in Star Wars, but Dyner said that the images appear 3D when viewed from more than a few feet away because there is no physical depth reference. You can also watch TV with it -- if you like watching in the dark. µ