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Vodafone 3G statistics emerge

3G totally resistible
Fri May 27 2005, 11:04
IT WAS VERY interesting indeed to see a world leading operator such as Vodafone release figures on how well its drive into 3G/W-CDMA is actually going. Since launching back in November 2004 (six months ago), it has managed to sign up 2.1 million 3G handset subscribers and a modest 300,000 data card users.

Given that it currently has a declared subscriberbase of 154.8 million, that's only around 1.3 per cent who converted. When you compare this to, say 3 in the UK, which has 3 million subscribers, that's a pretty poor start. Especially since 100 per cent of 3's customers are on 3G.

What this really indicates is that 3G as a technology or application is nowhere near as compelling as it proponents initially envisaged. The industry has got to forget 3G as the vehicle for offering video calls because blatantly nobody really wants it.

What 3G can offer is a 'bigger pipe' and the obvious candidates for such capacity are music downloads and location based services. And email as 30K data card users indicate. µ


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