Market speak drowns content in old Þule

We listened to a speech this morning by Luis Vela, a Director of Telefonica: a telco from Spain.

As we move forward with the systematic and dynamic expansion of a Reykjavik content, we simply had to flag up the content of his talk, because it was the most marked-speak-driven thing we've had the dubious pleasure of listening to in a long while - and we know that, as INQ readers, articles like this really increase the true rate-of-return value of the consumer-driven content that we offer you.

Some typical phrases from Vela's talk:

"We develop by creating a value proposition for the consumer."
"Content owners must drive organisations into tackling the opportunities."
"Exploit the unique commercial opportunities of this new market and add value to your content."
"E-retaillers...can exploit the unique commercial opportunities of this new market by creative attractive services offerings."
"Network operators... [must] develop a more flexible connectivity offer."
"Offer a fast reponse to the needs of the new digital consumer."
And finally, "E-commerce is of the most upfront importance in all Telefonica markets and an added value to the broadband user allowing Telefonica to offer the best service to its clients."

Excuse us while we go and rinse our brains out.

We published the Inquirer guide to marketing speak yesterday, here. µ