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Gory advert condemned by censors

ASA horrified
Friday, 19 September 2008, 12:45

BLOOD, GUTS AND GORE - not what you expect when you’re watching a computer game advert ? which is where the Advertising Standards Authority (ASA)comes in.

Sega’s latest game Condemned 2 has been chucked off of our screens for scenes of what the ASA ordained, “graphic and brutal violence, which, although computer-generated, were realistic in appearance" ? face-covering cushions at the ready, then.

The ASA believes that the ad was dangerous as, "We considered viewers were likely to find those scenes offensive and distressing, and to see them as condoning real violence and cruelty."

It took only nine complains to get this ad ousted, which is quite surprising since the first ad was cleared for broadcast after 9pm and the second was only allowed to hit the screens after 11pm ? so not much danger of young eyes viewing the horror.

Sega Europe responded to these complaints by pointing out that Condemned 2 was a horror game, targeted at adult consumers, and had received an 18 age classification from the British Board of Film Classification ? which was also why it was shown after the 9pm watershed.

Sega says it believes that it acted "as responsibly as possible" in creating and scheduling the adverts.

Clearcast, the company which scrutinises commercials, said that that it had not felt the amount of violence shown was gratuitous and that it had approved ads for films which contained "far more violence".

The Advertising Standards Authority banged the hammer down on the decision that the adverts for Condemned 2 could not be broadcast again in their current form ? you can view this controversial ad here and decide for yourself whether this ruling is justified. ?

L'Inq
ASA ruling

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Comments
Hmmmm

If it had been a movie trailer with Redd Pepper saying something like 
"In the shadows lurks an evil..." *hack hack* "you can run, but you cant hide" *blood hack gore*
right from the start, I suspect no one would have cared.

I agree with the first comment, but I bet there are still people out there that fear computer games and cant accept that adults play them too...and buy them for their kids even though they're rated 18 or M, then blame the games when they go out and kill someone.
Hmph.
Eejits.

posted by : Zombie, 19 September 2008 Complain about this comment
Suckas?

Makes you wonder if the ad company wasn't involved itself in getting it banned so it would get more attention.

posted by : W.-, 19 September 2008 Complain about this comment
There it is just the commercial...

...here (Germany) it is the whole game you can't get...

...well this is if you don't know shops like amazon which happily ship it to Germany as well - Do'H!

posted by : Christopher Lee Thomas, 19 September 2008 Complain about this comment
It's tough for some of us

Being a (former) werewolf & trying hard to stay reformed, stuff like that thrown in your face just makes it hard, you know?
It's like, "well what's the point then; why am I trying so hard".
I dunno, that's how I see it.

posted by : Grunchy, 19 September 2008 Complain about this comment
Opinions are like certain rear-facing holes...

Everybody haves them.

I think people should seriously consider the possibility that the reason kids playing violent video games haven't been more violent is that the video games haven't been realistic enough to cause accidental behavioural modification.

I'm not saying that's the case, but it's something that really needs to be examined, in my opinion.

posted by : Jason Goatcher, 19 September 2008 Complain about this comment
Idiots

We should all be horrified that any company would dare to think of showing computer-simulated violence, or even making software about such things.

Obviously these people want us to think such gruesome gore actually exists in this world, and people actually kill each other brutally and in sadistic ways, just for fun or for twisted reasons. Maybe they want to point out how stupid it is, or that simulated violence would be better than actually doing such things in real life.

Oh, wait...

posted by : John Smith, 19 September 2008 Complain about this comment
Looks familiar

One very much like that, if not the same one has been airing for quite a while here in the states. I forget if the one I'm thinking about does contain the blood like this one, but it still has the same cranky custodian.

I just use it as a good time to get up and refresh the cold beverage and make room for more...isn't that what commercials are for, anyway?

posted by : CapitalW, 20 September 2008 Complain about this comment
Argh!

I look forward to the day when people can tell the difference between 'depict' and 'condone'.

posted by : PeriSoft, 21 September 2008 Complain about this comment
Love the irony

So a commercial was retired from broadcast at nightly hours when properly-educated children are asleep (or at least not in front of the telly), and was illico slapped on YouTube which doesn't even have an age control process and is available 24/7 for anyone with Internet access anywhere.

Way to go, people. Really useful that was.

The cherry on top is that it would certainly have showed up on YouTube anyway, but now it has notoriety for having been forbidden.
I'll wager a lot more toddlers will scar their brains with this just-a-click-away gory stuff now that they've heard of it.

posted by : Pascal Monett, 22 September 2008 Complain about this comment
ASA!!!

ASA: "Guys, we've had 9 complaints about this gruesome advert...now, we all know that 1 complaint is 1 billion people, so we've had NINE BILLION COMPLAINTS!"

posted by : Pete, 23 September 2008 Complain about this comment
Most of the advert is "real".

Only a small part is of the game.

When an advert only shows you the product for a tiny amount of time, then you know the product is s**t and they are trying to hide it.

Looks like a rubbish game that needs it's advert banned so people don't waste money on it.

Is there a free demo so the game can be evaluated? Would you guys try it and tell us about it if there is a demo?

posted by : interested_party, 23 September 2008 Complain about this comment
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