Intel legal muscle forces photo firm name change

According to FotoInside, it has had a letter from Intel briefs saying that name infringes on its "Inside" trademark.

It wants FotoInside to change its name. But, said MD Klaas Brumann: "Our photo processing company has never had any intention or wish to be associated to an American duopolist. It had never passed our mind that anybody seeing the FotoInside logo, advertising or website would associate it with the American chip maker."

The firm markets its services across 21 different territories, and that's made it hard to decide how to proceed. What it has done is to change its name from FotoInside to FotoInsight.

Intel is rightly famed for once trying to trademark the letter "i" in the US, we're pleased to say without success.

It also took action against a non profit organisation which called itself Yoga Inside, and which sought to bring the benefits of the ancient Indian discipline to inmates of American gaols.

The chip firm, as Doctor Spinola once wittily put it, sometimes wishes we were inside. You can find more examples of Intel's hubris by reading InquirerInside and Intelligible.com. µ