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Nvidia chief goes ballistic over gimmick charge

Jen Hsun loses his cool
Tue May 18 2004, 14:26
IN A DRAMATIC CONFERENCE CALL that Nvidia held last week, Nvidia's chieftain became incandescent with rage after a market researcher quizzed Jen Hsun Huang about Shader 2 and Shader 3.

The researcher asked Jen Hsun about the differences crucial to the Unreal 3 engine that will be finished late next year if we are lucky. The researcher described PS 3 as a gimmick but Jen Hsun lit up at this suggestion.

He told the researcher: "It's not a gimmick and it cost us 60 millions of transistors". He was quite upset and doesn't like the fact that people compare ATI cards that he called "3 years old architecture" with its PS3 part. Nvidia CPU said "all consumers want to have the next gen architecture, not a three year old one".

The same researcher raised Nvidia's chief to a fresh degree of incandescence after he asked why people would buy a PCI Express card with HSI versus the native ATI PCI Express R423 technology.

Jen Hsun replied that HSI, a bridge chip, is a full PCI Express component and consumer will see no difference whatever. µ


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