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Intel's Viiv "is an embarrassment"

Surely not
Fri Oct 19 2007, 11:52

YOU DON'T SEE much about Intel's attempt to sew up the consumer market with its Viiv branding these days.

At the last Intel Developer Forum, we looked in vain for any reference to Viiv which appears to have become one of the Intel "disappeared".

It-was-this-bigIntel has "disappeared" quite a lot of its ideas - not just the "Ottoman" PC that Craig Barrett sat on at a Palm Springs IDF years ago - the number of the disappeared is legion. We won't mention the Intel electron microscope, the Intel "Hotels of Distinction" or the Intel music player. Oops, we just did.

Now market research firm Digdia has produced a report on "Consumer Electronics 3.0" which CEO Paul Otellini mentioned at his keynote speech at the last IDF.

Digdia reckons Intel spins it this way: CE 1.0 was the analogue era, CE 2.0 was when digital TV was invented. CE 3.0 is when the Internet gets married to TV.

So what was Viiv then? Digdia says in its report: "Viiv has proved to be more of an embarrassment than a benefit. Intel people seem to spend more time making excuses for Viiv than they spend trying to sell it."

Intel is having another crack at the whole topic again, the marketeers reckon. µ


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