The Inquirer-Home

Salesforce to productise politics

Romney-style campaigning can be yours
Fri Apr 06 2007, 13:58
NOT CONTENT with hypergrowth in the business world, ubiquitous on-demand software pioneer is moving into politics after providing the underlying CRM program for US Republican presidential candidate Mitt Romney's ComMitt fundraising efforts.

Political campaigns have traditionally been concocted using a ham-handed combination of chewing gum and string but the face of the Salesforce platform probably fits for anybody seeking a highly distributed and shareable programme that is accessible over the web.

Having done the deed for Romney, Salesforce wants to productise its work in a programme called CampaignForce that will be distributed on the AppExchange trading site for Salesforce-compatible programs. It won't have escaped Salesforce's attention that this could also act as a jemmy to bigger deals in the lucrative government market, of course. Well, CEO Marc Benioff has admitted that his favourite book is that how-to book of cunning stratagems, Sun Tzu's The Art of War.

Of course, the flip side of getting involved in politics is that people will try to tag you with a bias one way or the other and keep a careful eye on where you're spending your money. µ


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