I still need the reassurance of a familiar brand before it's a real story - Tony Maddox, CNN senior VP
Like the name suggests the competition involved drinking shedloads of water and then not going to the loo.
According to the Sacramento Bee, contestants were initially given eight ounce bottles of water to drink every fifteen minutes, with larger bottles being used once contestants began to drop out.
This is not the first time in the Sacramento basin this has happened. Makes you wonder what weird idea was in the organisers' brain. ยต