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Nvidia drops GTX 256MB prices

To its partners
Mon Dec 12 2005, 11:23
NVIDIA IS obviously clearing its inventory and is preparing for some new products. It still is struggling to cope with shipping the Geforce 7800 GTX 512 as it can sell it for even $750 but it just cannot get enough of them.

Internally, it decided to drop the prices of its 7800 GTX 256MB parts. Unfortunately, these price cuts will affect Nvidia partners only as we don't think that any of them will make any drastic cuts. Nvidia was selling GTX 256MB cards for roughly $300 while it will sell the same card for $230, I guess it's to keep them calm as they can not get any 7800 GTX 512 to sell but the demand is there.

This implies that Nvidia has quite a few 7800 GTX 256 MB cards while it's still lacking its much higher clocked 512 MB cards. Nvidia doesn't want to end up with too many 256MB cards as the new G71 is getting awfully close to its birth.

Nvidia has the same problems that it has been accusing ATI for quite some time. It has the most unavailable product while ATI is happily shipping X1800 XT and XL cards and is there for the Yule sales. What is better? To do the hard launch and to be unavailable for the rest of time, or to press launch and promise the cards later, and once they became available, they stay available? On such matters, no doubt marketing theologians at both Nvidia and ATI ponder long and hard. µ


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