AMD has "sustained commitment to environmental stewardship"

While it may be decreasing greenhouse gas emissions, it's generating an awful lot of hot air in its press release. Just don't mention the blind newts of Austin.

AMD said, get ready for this, that it "achieved its climate protection goals by expanding its wafer fabrication operations in Dresden, Germany, which are powered by highly efficient trigeneration plants; reducing absolute perfluorocompound (PFC) emissions by more than 95 percent below 1995 levels; purchasing 100 percent renewable energy for its Austin, Texas operations from Austin Energy's GreenChoice® program; and reducing normalized energy consumption nearly 40 percent through efficiency improvements at facilities around the world."

But really the rush to establish "green" credentials is part of a sales pitch.

"A key element of AMD's integrated approach is the company's efforts to educate diverse audiences about energy efficiency as well as foster continued collaboration to help sustain the evolution of “green” IT innovation and procurement. For the second consecutive year, AMD is a sponsor of the California Clean Tech Open's “Smart Power” prize, which recognizes technologies that provide both businesses and consumers with greater control over when and how their energy is delivered and used. A founding member of The Green Grid™, AMD works closely with companies across the IT spectrum, as well as with national and state government authorities like the EU Commission, the U.S. Environmental Protection Agency, the U.S. Department of Energy, and the New York State Energy Research and Development Authority, to identify solutions to the challenges faced by datacenter power and cooling demands."

That is to say, it wants to flog more Opterons, sustainably, going forward, without getting too much into the granularity. The chief steward of its sustainability is CEO Hector Ruiz. µ