An AMD person at CES, possibly mischievously, suggested that Nvidia CEO Jensen Huang wanted to become the CEO of AMD in a merged company. If that gossip is correct, we can just imagine the look on Hector Ruiz' face. Not that Jensen would not be a great CEO of AMD but he is a very different character from Hector.
This, the gossip, er gossipped, was the key condition that both companies could not work out. The Nvidia talks took place in 2005.
Another factor, apparently, is that AMD dithered over a potential acquisition of Nvidia while meanwhile the price of its graphics stocks went through the roof.
AMD could have secured the cash, and desperately needed a graphics part because of its Fusion plans.
Or so the gossip goes. µ
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