Gorillabox seeks to shake up mobile TV

A NEW ENTRANT into Europe's mobile TV space is threatening to shake up the whole industry. It's promising to channel revenues straight back to the content providers.

The core of Gorillabox's offering is streaming video. Gorillabox can deliver live or off-line streaming video over GPRS or 3G networks.
It claims to be able to identify of 1,000 different devices and tailor content automatically to fit the handset's installed media player.

Gorillabox also employs dynamic bandwidth adaptation which change the bit-rate of the video content to accommodate the content as network speeds vary.

Part of its service is to accept video in any existing format and convert it into a mobile friendly version. Crucially, the content can be taken from mobile TV ads not just TV shows and films.

Controversially, Gorillabox says, "Because of our agreements with UK operators, we’ll guarantee to pass on all the revenue to our clients so they can easily track the effectiveness of their mobile TV marketing campaigns"

This has lead to several rival companies questioning Gorillabox's business model."I don't get it," one rival told the INQ."Where's the revenue coming from? Who pays for the content? The consumer?"

One of the gorillas behind Gorillabox is Mark Wakefield, the CTO. He's been with Psion, Symbian, Sonera Zed, and most recently, T-Mobile.µ